Using Brand management to establish network relations How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B 2 B context
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چکیده
Title: Using Brand management to establish network relations: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context Authors: Aasberg Pipirs Julius & Carlsson Christoffer Level: Master thesis, 30hp
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تاریخ انتشار 2015